The Supersonic car is a huge hit this year, as evidenced by the many prestigious awards it has received - the Red Dot 2023 for design and the German Design Award 2023
The Red Dot 2023 Design Award was presented to the Supersonic in the Product Design category. The Red Dot ''in search of good design'' award is one of the world's largest design competitions and the Red Dot brand has established itself internationally as one of the most sought-after marks of good design quality. The award is given in three categories - product design, brand and communication design and design concept. Supersonic won the award in the product design category.
Another major achievement is the German Design Award 2023 for outstanding product design. The German Design Award is one of the most renowned design awards in the world and enjoys an excellent reputation far beyond professional circles. According to the jury, "Supersonic combines thoughtful, timeless, luxurious design with performance and innovation and promises an exclusive driving and living experience at the highest level of design and technology."
First unveiled at Caravan Salon Düsseldorf in September 2022, the new Supersonic range is the pinnacle of the Adria range of integrated motorhomes. The Supersonic is based on the
Mercedes-Benz Sprinter base vehicle. The model is inspired by the latest trends in yacht, house and car design. It manages to combine a
sophisticated, timeless and luxurious design with performance and innovation to provide an exclusive driving and living experience. The Supersonic is a perfect fit for the Mercedes-Benz brand, which is synonymous with luxurious, elegant design, precision engineering and the ultimate entry-level motorhome.
''The response to the new Adria Supersonic from the media, Adria dealers and especially our customers in all markets has been exceptional. Winning awards is of course the icing on the cake - especially independent design awards such as the German Design Award 2023, as our commitment to design excellence is a key part of Adria's brand DNA," comments Matjaž Grm, Adria Mobil's Sales and Marketing Director and the Managing Director responsible for this project.
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